Rooted in purity.
Trusted for two decades.
A brand born in 2005 in Vidarbha, built on a single principle: natural, herbal personal care should be pure, effective, and accessible to every Indian household.
Sadaf was founded in 2005 in the Vidarbha region of Maharashtra. From day one, the company was built on a single principle: natural, herbal personal care products should be pure, effective, and accessible to every Indian household.
Over two decades, Sadaf has earned the trust of generations of Indian women by delivering consistent quality. Every product — from Mehendi to Rose Water to Multani Mitti — is manufactured using natural, chemical-free ingredients.
Sadaf is one of the most trusted herbal personal care brands in Tier 2 and Tier 3 markets. 160+ SKUs span Mehendi, Hair Care, Herbal Powders, Rose Water, Glycerine, Body Care, and Ayurvedic ingredients.
Where we're going, what we stand for.
To become a leading natural products brand in India — promoting a healthy, sustainable lifestyle through pure, safe, and effective natural solutions that honour India's Ayurvedic heritage.
- Deliver safe, natural, trustworthy products for daily use.
- Uphold the highest standards of quality and purity.
- Maintain customer loyalty through consistency.
- Promote holistic wellness at fair prices.
- Grow responsibly while preserving trust.
The trusted everyday herbal brand.
For Indian women in Tier 2 and Tier 3 cities who value natural beauty care rooted in tradition, Sadaf is the trusted everyday herbal brand that delivers pure, ingredient-honest products at fair prices.
Grounded
Speaks plainly. No empty promises or miracle claims.
Warm
Speaks as a friend — personal, familiar, caring.
Trustworthy
20 years of quality speak louder than any campaign.
Natural
Rooted in Ayurveda. Practises naturals.
Accessible
Premium naturals for every Indian woman.
Respectful
Attuned to Indian cultural rituals.
What we say, and how we say it.
Our brand promise is non-negotiable. Our tone is warm, grounded, honest — and always recognisable across markets.
The singular verbal truth that SADAF stands for across all markets, categories, and channels. Non-negotiable and non-translatable.
A deeply emotional Hindi line evoking permanence, ritual, and celebration. Use on all Mehendi packaging, POS, and festival campaigns.
The primary mark, and its anatomy.
Sadaf's logo is a crimson oval enclosing a calligraphic wordmark — a symbol built for warmth, stability, and tradition.
The logo must be surrounded by minimum clear space "X" on all four sides. X = height of capital "S" in the wordmark. Nothing enters this zone.
-
30mmPrint — primary materials
-
20mmPrint — sachets, labels
-
100pxDigital — standard screen
-
500pxAvatar — social media
A nature-inspired palette for creative versatility.
Herbal Green is the lead creative colour — giving designers a natural, warm, and versatile palette that reflects Sadaf's Ayurvedic heritage.
Literata & Public Sans — readable, clear, quietly stylish.
Both freely available on Google Fonts. Literata carries display, editorial, and long-form reading. Public Sans carries body, UI, numeric, and all-caps treatments.
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
Warm, natural, honestly lit.
Sadaf photography feels like a warm home, not a luxury studio. Natural light, real hands, real ingredients.
Natural light
Warm, soft daylight. Golden hour preferred. No cold or fluorescent lighting.
Real hands
Indian hands — applying mehndi, mixing herbs, using product. Model as user, not as model.
Ingredient-forward
Show the herb, the leaf, the powder, the flower. Raw ingredients visible alongside product.
Ritual moments
Everyday use — a morning skincare ritual, a wedding mehndi session, a home-made face pack.
Honest surfaces
Wooden tables, cotton textiles, ceramic bowls, handmade pottery. No glossy studio floors.
No heavy retouching
Skin texture stays. No airbrushing, no "luxury beauty" polish. Honesty over aspiration.
A suggested front-of-pack zone architecture.
This is a suggestion, not a prescription — a four-zone system offered as a reference for future packaging revisions. Existing SKUs may continue using their current layout until they come up for redesign.
SADAF logo at the top of the front face. Centre-aligned. Full size, never cropped.
Product name in Literata Bold. Category descriptor. Hero ingredient visual.
"Purity is our Quality" in Public Sans 8pt. Net weight prominently displayed. Relevant certification marks.
Batch number, manufacturing date, customer care, website. White on dark strip.
Logo at top. sadafindia.in on all materials.
Brochures, posters, POS, counter standees — same typography, same palette, same discipline.
- SADAF logo + claim on every material. Logo at top.
- Min 30mm logo on A4+, 20mm on smaller formats.
- Herbal Green accent on all brochures.
- Warm Ivory (#F5F0E3) preferred background.
- All photography per art direction guidelines.
| Colour | CMYK builds only, never RGB. |
| Bleed | 3mm minimum. Safe zone 5mm. |
| Approval | Brand team sign-off before production. |
| URL | sadafindia.in on all consumer materials. |
| © | © 2026 Sadaf. All rights reserved. |
Web and motion.
How the brand lives on screens and in video.
made for today.
Ten rules. No exceptions.
Every asset — digital, print, packaging, motion — is checked against this list before sign-off.
Logo always at top — across all formats.
Three canonical social formats: Instagram square, Stories vertical, and Facebook/LinkedIn landscape. Same rules on each.